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Presentation: Paid Search 101

Paid Search 101. Hunh, good god. What is it good for?

Actually, quite a bit, if you know what you’re doing.

On May 14, 2014, at Detroit Regional Chamber on their glorious 19th floor, I was given the opportunity to give a paid search 101 presentation to Detroit’s Social Media Club chapter.

It is crazy for me to ponder how excited I was to give this presentation. Teaching has become a surprising passion of mine. The old me, who was an egotistical maggot, would never considered teaching anything. I definitely would not have thought I would teach about paid search.

Who Needs Paid Search 101?

There was a crowd of twelve eager-to-learn people. Most of them seemed to have come straight from work. To those people, I say “salute” to you. You know who you are: Robin of Detroit Employment Solutions, Billy and Dmitri of Social Coop Media, Joanna of Detroit Regional Chamber, Stephen of Batch Brewing and Grey Label Group, Gary and Taylor of Rock Connections, Debbie, Erik of iProspect, Mike of The Yaffe Group, and Brandi and Imani.

My main takeaway was there is strong interest – at least with small business owners – in paid search. There was a lot of interest in understanding how things worked in Google AdWords. I took that to heart and look to provide more of that detail in a future paid search 102 presentation.

In all my presentations, I look to refine them for future use. I am going to be giving this presentation again at Macomb – Oakland University INCubator in June. A few things I plan to add:

  • An explanation of what motivates Google to operate its advertising platform the way it does
  • An actual visual of an actual AdWords account
  • Adding “Bids” and “Location” to the “Basic Elements” slide

Here is what I shared on Wednesday, May 14th:

Paid Search for Business 101 from Hubert Sawyers III

If you took the time to review my slides, you will notice an offer I made during my paid search 101 presentation. For a limited time, I am offering Google AdWords account reviews for free. You are under no obligation to commission my services afterwards. All I ask is that you fill out the form.

Paid Search for Business 101 Podcast

Thanks goes to Billy Strawter Jr, Joanna Duweuke, and Mike McClure for making it a most enjoyable experience. After my talk, I participated in a post-presentation podcast, artfully directed by Billy. Thanks for breaking my podcast cherry, BJ!

Give the podcast a listen. Interestingly enough, it doesn’t make me grimace. WIN!

Hello world! I’m a Marketing Guy.

Marketing is not evil. It is inherent in everything. Yet constantly, we see and hear people complaining about marketing.

It really should be not so prevalent though. The tide of microwave results must be ebbed by people who are tired of the insanity.

Do you need help with marketing yourself, your business, or someone else(’s business) online?

Envision a fist pump as I blurt, “Awesome.” No, really, I am happy. You see, I enjoy helping people connect with others online.

Now you may have just met me or we may have cross paths numerous times. Whatever the case, know that I take this relationship stuff very seriously.

I believe in dating in every aspect of life and business is no exception. And any relationship worth having requires a little chemistry and a lot of understanding.

Pay-per-click advertising is usually where I like to start working with my clients. It gives us both the opportunity to see if we are a great fit. You, the client, are in total control of the size and scope of the engagement. We can take it slow and start small. Or we can go crazy and launch a large but integrated PPC and CPM campaign. Whatever you want, I will likely be game.

The Methodology

There is a proper way to communicate to impress a person to truly trust you. It requires what has been tried-and-true since the beginning of existence: empathy, a desire to help, and time.

These thoughts are what drive the work of SORSAW. What is a SORSAW you ask?

SORSAW is a data-driven, digitally-focused, one-man marketing shop. I specialize in developing and implementing strategies for traffic generation and conversion optimization. My work requires me to be well-versed in search engine optimization, social media, e-mail marketing, pay-per-click advertising, and user experience design. I am proud to say I am.

Who is I?

Hubert Sawyers III, Marketing GuyHi, I am Hubert Sawyers III, the one-man of SORSAW. You can think of me as a jack-of-all-marketing-trades, but my strong suit is strategy. As a conversion optimization specialist, I help people, brands, and causes make deeper connections with their ideal audiences. This means I learn what makes a person feel alive and responsibly use that information to make their lives better.

What Can I Do for You?

So let’s start by running an advertising campaign or eight. You will get to learn how I think and see how I work. My goal is to earn your trust and grow with you as a valued partner.

Who Are You?

You are the marketing head of a small-to-medium-sized enterprise. You might be an executive at an ad agency. Cool, I will work well with you. You might even be one-man show like me with a little-business-that-could. Awesome, I love working with people like you. Or you might be a goal-driven CMO who wants a vendor who delivers results. Well, madam or sir, you were given this sheet by such a person.

I would love the opportunity to work with you. Please contact me to discuss your mission and goal(s). Hopefully together we can make the world a better place for a few fortunate people.

Keep striving,
Hubert Sawyers III